INDUSTRY · RETAIL & COMMERCE
Luxury pace, headless speed
Editorial storefronts and merchandising systems where brand feel and Core Web Vitals have to coexist.
+38%
Conversion
1.1s
LCP
0
Deploys per launch
WHAT BREAKS
- Beautiful campaign pages that fail on mobile performance
- Merchandising changes require an engineer
- Drops create traffic spikes that break checkout
WHAT I BUILD
Headless storefronts
Editorially rich, fully cached pages that stay under budget on real devices.
Merchandising tooling
Campaign and collection control handed back to the brand team, no deploys required.
Drop infrastructure
Queueing, inventory locking and checkout paths designed for spike traffic.